Lovin' Life at the Market - Accidental entrepreneur markets distinctive threads

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  • Cyndee Rasmussen  creates distinct threads through her company Lovin Each Stich
    Cyndee Rasmussen creates distinct threads through her company Lovin Each Stich

Cyndee Rasmussen learned to sew a mere five years ago when she was pregnant with her first daughter. She was looking for a diaper bag that fit her style and failed to find anything.

“I wasn’t too crazy about things in the stores,” Rasmussen says. “I’m not really a fan of highly commercialized things.”

So she decided to apply her crafty skills.

“There was an old hand-me-down, dusty sewing machine that my mom had given to me for some reason – think I was going to hem pants or something – and I thought, “okay, I can figure this out.’ I ended up teaching myself how to sew. And I loved it. It was so much fun. I found it was relaxing, so I kind of started dabbling here and there.”

She began making pieces for friends, which is when they began encouraging her to try selling her creations. Eventually, she gave in to all the ‘cheer-pressure’ and set up a Facebook page about three years ago. She sold her first item within an hour.

Since that time, she’s turned an experiment in personal craftiness, into a bountiful handmade business under the moniker Lovin Each Stitch.

Her distinctive stock includes everything from high-function messenger bags, to cute and convenient purses, to dainty taffeta clutches.

“I’ve kind of developed this tagline too, ‘Fashion. Function. For every evolution of you,’” Rasmussen said. “You can actually have one bag, use it as a diaper bag, but then if you don’t need it as a diaper bag anymore, well, then you can move on and use it for a different application if you choose to.”

Beyond handbags, her booth also offers a variety of crocheted and knitted pieces, included warm woollen infinity scarves, chunky cowl neck scarves, slouchy toques and classic ear warmers – all in dreamy autumnal colours.

“I try to listen to what people are asking for,” she says. “It’s difficult to stay ahead of the trends, so there’s always a bit of a catch up, but there’s also something to be said for classic, timeless pieces.”

This is Rasmussen’s third year at the St. Albert Farmers’ Market and her fashionable accessories have become so popular that she’s even had to hire friends to help keep up with demand during the busy season.

“The St. Albert Market is my main, go-to thing,” she says. “I absolutely adore the people of St. Albert and the visitors to the market. They’re so welcoming, so encouraging and they’re so receptive to supporting local small businesses and supporting the handmade movement. It’s just a real privilege to be a part of every year.”

Her handmade handbag business has provided Rasmussen the opportunity to stay home to care for her two daughters, while being able to run a venture she loves.

“I’ve always been one of the believers in you ‘gotta love what you do’ because, if you don’t, you should find something different to do,” she says. “So for me, it’s that outlet, it’s that time where I can relax a bit and breathe. That’s probably the best part of it – just that it makes my heart happy.”

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